Frito-Lay “Create to Celebrate” Black History Month Art Contest
Frito-Lay North America is sponsoring a Black History Month art contest called “Create to Celebrate.” Applicants have to submit online an original piece of art created in any medium (video, song, photo, sculpture, painting, etc) that celebrates African American achievement. They will compete for a chance to win a grand prize of $10,000, second prize of $5,000, or a third prize of $2,500.
Applicants must be 18 years or older, and their submission cannot include the likeness of any person, living or dead, without written permission from the person(s) featured. Submissions will be judged on the following criteria: 40% Artistic Talent; 30% Creativity; and 30% Black History Month Theme Cohesion.
Fan voters, 13 years of age and older, will be invited to select the top 25 semi-finalists. After that, Frito-Lay will choose and announce the final 3 prize winners. In addition, Frito-Lay America will donate $1 to the United Negro College Fund (UNCF) for each fan vote received for a maximum of a $20,000 donation. UNCF is the largest and most effective minority education organization that supports students’ education and development through scholarships and other programs.
THIS SCHOLARSHIP PROGRAM HAS BEEN DISCONTINUED.